Described by some as “life-changing,” defined by others as “the best music video of the year,” “Lemme Smang It” is what we call an internet sensation. Since its release less than five months ago, the video has already reached almost 2.5 million views on YouTube. The song boasts truly unique lyrics, featuring such gems as:
Before, of course, the chorus (and origin of the song's title):
So, what exactly is the secret behind this extraordinary success? Is it the monotonous voices that strike a delicate balance between apathetic and creepy? Is it the bare simplicity and rudimentary visual effects that remind us of '80s music videos (much like Andy Samberg and Justin Timberlake's hit song “Dick in a Box”)? Or maybe it's the fact that all of the people featured in the video seem to take themselves so seriously.
The first time I watched this, I was convinced it was a parody – yet another “Jizz in My Pants”-like spoof on today's popular music. The dance moves, the cheesy backdrops, the … ingenious lyrics. Upon further research, however, I am no longer so sure, and I am not the only one who is confused.
As it turns out, Turquoise Jeep Records, the gang that produced this prize of a song, is an actual record label and band, consisting of Yung Humma, Whatchyamacallit, Flynt Flossy, Pretty Raheem, Slick Mahony, and Tummiscratch Beats. This talented group of individuals was the very same that brought you “Cavities,” “Stretchy Pants,” and “Fried or Fertilized,” with other such thought-provoking lyrics as “How you like your eggs: fried or fertilized?"
Though nobody really knows whether or not these guys are serious, it seems their newfound fame is enough to get a nod from some of today's most influential musicians. Just recently, Turquoise Jeep opened for Big Boi, and now has almost 9,000 fans on Facebook. But does this really come as a surprise? Let's face it: when we're forced to decide between Katy Perry feeling like a plastic bag and Drake teaching us the square root of 69 is 8-something, “Lemme Smang It” doesn't seem like such a bad choice after all.